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八千里货架 北京悦荟万科广场店 新型主力店KKV
  • 八千里货架 北京悦荟万科广场店 新型主力店KKV

产品介绍
 八千里货架 北京悦荟万科广场店 新型主力店KKV
广州市八千里货架有限公司是快消品店货架,NOME家居货架,伶俐饰品货架,名创优品货架,OCE生活概念馆,KKV生活集合店。实力源头厂家直销、量身定制、出口国外、原厂发货、一站式整店定制、一站式设计安装、工厂直销、超值性价比、实力厂家、免费平面布局!KVV货架,FUNLINK生活集合店,WESTLINK生活集合店,THE BODY SHOP,shu uemura,NOME货架,MINISO名创,THE GREEN PARTY绿党!广州市八千里货架有限公司的诚信、实力和产品质量获得业界的认可。欢迎各界朋友莅临参观、指导和业务洽谈。
Guangzhou eight thousand li shelf Co., Ltd. is a fast-moving goods store shelf, home shelf of Nome, smart jewelry shelf, famous and excellent goods shelf, OCE life concept Museum, KKV life collection store.
Strength source factory direct sales, customized, export to foreign countries, original factory delivery, one-stop shop customization, one-stop design and installation, factory direct sales, cost-effective, strength factory, free layout! KVV shelf, funlink life collection store, westlink life collection store, the body shop, Shu Uemura, Nome shelf, minso famous creation, the Green Party of green party! Guangzhou 8000 Li shelf Co., Ltd The company's integrity, strength and product quality are recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiation.
千店千面,“流量王”频接橄榄枝
  进入规模扩张,并未意味着KKV的门店千篇一律。千店千面,是其基本要求。
  据悉,KKV选品包含DTC衣品、快时尚饰品、进口美妆、全球零食、甄选母婴、宠物用品等14个品类。其将在此基础上,大数据动态监测,保持每月每店上新500+SKU,不断迭代出最适合每家门店的选品逻辑。
  选址、选品高标准、高要求,打着“反传统”标签,新型主力店KKV为何能半年内实现从0到10的跨越?
  对此,多个购物中心招商负责人对赢商网表示,虽然半年后KKV“依旧让人看不懂”但其在引流、差异化运营等核心指标方面,均不输传统大牌主力店。
赢商网踩点KKV东莞、北京、杭州等多店发现,其门店面积从800~1200平方米不等,空间结构差异较大。
  空间不规则,会增加拓店难度。现场勘测、设计施工、效果实现、陈列管理等环节,均有较大的挑战。
  而从探店情况可看出,KKV擅长“利用”原有的空间缺陷。通过设计、陈列、场景塑造,将限制转化为空间个性。
  以北京悦荟万科广场店为例,KKV设计师团队,巧妙地将楼梯与标志性集装箱元素融合,仍然保持双层空间的整体连接感。凸显空间立体感,强化了KKV原有的品牌视觉形象,同时兼具仓储功能。最终,此处成为酷炫人气打卡点。
千店千面,“流量王”频接橄榄枝
八千里货架 北京悦荟万科广场店 新型主力店KKV
  QianDian Qianmian, the "flow king" frequency olive branch


Entering the scale expansion does not mean that KKV's stores are the same. Thousands of shops and thousands of noodles are its basic requirements.


It is reported that the KKV selection includes 14 categories such as DTC clothing, fast fashion accessories, imported beauty makeup, global snacks, mother and baby selection, pet supplies, etc. On this basis, it will dynamically monitor big data, maintain new 500 + SKUs in each store every month, and continuously iterate out the selection logic most suitable for each store.


Why can the new anchor store KKV achieve a leap from 0 to 10 within half a year?


In this regard, several shopping center investment promotion directors told yingshang.com that although KKV "is still incomprehensible" half a year later, it is not inferior to traditional big brand anchor stores in terms of core indicators such as drainage and differentiated operation.


Many stores in Dongguan, Beijing, Hangzhou, etc. were found in yingshang.com. The area of their stores varied from 800 to 1200 square meters, and the spatial structure was quite different.


Irregular space will increase the difficulty of opening stores. There are great challenges in field survey, design and construction, effect realization, display management and other links.


As can be seen from the shop exploration, KKV is good at "utilizing" the original space defects. Through design, display and scene shaping, the restriction is transformed into space personality.


Taking Beijing mosaic Vanke Plaza store as an example, the KKV design team cleverly integrates the stairs with the iconic container elements, and still maintains the overall sense of connection of the double-layer space. Highlight the three-dimensional sense of space, strengthen the original brand visual image of KKV, and have the storage function at the same time. Finally, it becomes a cool popular punch point.

八千里货架 北京悦荟万科广场店 新型主力店KKV
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